Partners: Beijing University of Post & Telecommunications
Overview: At the invitation of Nokia we created a programme to promote creative thinking and innovation among students in telecommunications universities across China. The programme included a national tour of universities as well as a TV show and a series of short radio spots.
- Thinking skills & creativity
- In partnership with Nokia
- Developed in China
- Delivered in universities
- Created ‘Thinking Corner’ Clubs
- 10,000 participants
When young people in China gather together to practice their English, they call it ‘English Corner’ Our dream for ‘Thinking Corner’ was that young people in China would become as passionate about thinking and creativity as they are about English.