Yan Huang Festival – London

Client: Hong Kong Government Office – London
Partners: Shanghai Tang, China Britain Trade Council
Overview: In 1997 we were approached by a group of Chinese artists in London to help create an event to mark the hand back of Hong Kong to China. The London Arena, close to the old Chinese quarter in London Docklands provided the ideal venue complete with a floating Chinese restaurant on the quay outside.

  • Chinese arts festival
  • London docklands
  • 25,000 visitors
  • Giant screens
  • Dragon boat racing
  • Street market

We assembled a wide range of funding partners for the programme including; the Hong Kong Tourist Office, David Tang, London Docklands Development Commission and the China Britain Trade Council. Capital Radio were invited to be the media partners and ran live broadcasts from the event throughout the weekend helping to attract the 25,000 visitors that turned up.

 

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